Karlovačko Ice Cold
Clients
Go2Digital, Heineken Hrvatska d.o.o.
The solution for summer heat comes in an ice-cold liquid form! This animation was created in two versions that alternated depending on the daily temperature. When the heatwave struck, we placed the bottles of this beer behind an ice barrier to cool down the hottest days of the year.
“This is not just an ordinary 3D amorphous illusion. No, no, not at all. For the first time, Go2Digital combined two 3D creatives triggered by temperature. Once the temperature exceeds 25 degrees Celsius, a new ‘icy’ creative automatically activates, where the largest-ever 3D bottle of Karlovačko Ledeno literally jumps out of the fridge and reminds us that it’s time to cool down and refresh ourselves.”
ANAMORPHIC ADS FOR
OUT OF HOME ADVERTISING
